If you’d like to book me to speak at your campus or leadership event, please call me at (303) 815-6438 or email tj@forcollegeforlife.com.  

Any of the keynotes below may be presented as breakouts in addition to a main keynote.  A standard visit is 5-hours, from stepping on site until completion of duties, but other scenarios are negotiable. Discounts are available if you are flexible on booking date.  I do a limited number of college visits at a discount for campuses and organizations with limited budgets.  Call for more information.



Your student organization has thirds.  Top-third leaders wrap their personal identity in your group, exert the most influence on its actions, and make your group their top priority.  Middle-third members care about your organization and the relationships they have there, but it’s one of several competing priorities.  Bottom-third members are disengaged, potentially causing drama, or checked out.  Unfortunately, most top-third leaders spend the majority of their time fighting the bottom-third – trying to make them attend events, care more deeply, and contribute more.

In 2012, T.J. published “Motivating the Middle: Fighting Apathy in College Student Organizations” which has quickly become one of the top selling books on student leadership in the nation.  In his book and his campus keynote, T.J. urges student leaders to start motivating and leading their members based on those members’ chosen level of engagement.  You can’t make a bottom-third member care as much as a top-third leader!  But, you can motivate and lead everyone if you adopt appropriate strategies specific to your members’ level of engagement.  And, T.J. says, student leaders need to focus less energy on the disengaged bottom-third and start spending more time “Motivating the Middle.”

Leadership classes, fraternities and sororities, student governments, residence life and housing staff and more are using this quick, practical leadership model inspiration to reshape their approach to motivating and engaging their shareholders.  T.J.‘s keynote has been extremely popular for campus leadership conferences.  It’s an easily digested leadership model with immense practical application value.  Your student leaders and staff will emerge with a whole new perspective about how to get things done in their organizations and on your campus.

LEARNING OUTCOMES:  Help leaders understand different levels of “engagement” in their members or constituents • Identify motivating factors for those at different levels of engagement • Discuss how certain events, practices or habits negatively impact motivation and engagement • Change expectation of student leaders that they can force members to a certain level of engagement • Change student leader strategy toward one of engaging members “where they are” • Reduce student leader burnout through establishment of more realistic expectations of member involvement

A 3-hour workshop built around “Motivating the Middle” is available for intensive leadership workshops (less than 60 students).  Call ForCollegeForLife for more information on these workshops.

Books may be purchased in bulk at a discount in association with booking this keynote.  



Does it feel like every single thing we do in our fraternity and sorority community is MANDATORY? It's the worst, laziest leadership lesson fraternity and sorority leaders have passed from generation to generation.  Perhaps we're afraid we won't get all of our requirements completed. Maybe no one will show up for meetings, service events, or even ritual if we don't declare so many events mandatory and levy fines. Maybe we feel empowered as leaders to decide what our members should prioritize.

When did fraternity and sorority become something we have to mandate? Shouldn't doing things with your brothers and sisters be the best part of your week?

If your community or chapter is struggling with poor morale, it's time to ask the question. Should we be changing some of our leadership habits so that fraternity and sorority life is more relevant and compelling? When did joining our organizations start feeling like joining the Marines? 

T.J. Sullivan has been a champion of effective leadership strategies for decades and wants to help you better engage your members through purposeful planning and execution.  This program, perfect for Greek leadership training, new officer workshops, and retreats, will help you move toward a more "elective" fraternity and sorority experience.



Every fraternity and sorority chapter has at least one member whose behavior causes tensions and problems for everyone. The out of control roommate. The brother who gets in fights. The sister who won’t pay her dues. Bad grades. Hazing. Abusive drinking. Promiscuity. Drugs. Embezzlement. Bad eating habits. Violent relationships. Damage to chapter property. Wouldn’t our chapters be much happier and healthier if we could confront the members whose bad behavior is bringing everyone else down? Don’t we have the responsibility to confront the “idiots” in our chapters? We often allow our friends to risk their own health, safety, relationships or grades with idiot behavior. We are afraid to confront because we fear losing a friend, losing respect or being judged.

In this hysterical, upbeat keynote, T.J. challenges all fraternities and sororities to step to the plate and find the courage to confront negative actions and attitudes from their fellow members. He offers practical strategies for increasing the effectiveness of constructive confrontations.

By encouraging members to confront each other, T.J. gives students a powerful opportunity to put the values of their fraternity or sorority into action. Regardless of the issues facing your Greek community, this keynote will challenge everyone to take responsibility for building a better, more responsible community.

This program can be adapted into a workshop for a smaller group.  It can also be made “non-Greek” in certain circumstances for general leadership audiences. Speak to T.J. if you have a special idea.  And yes, if you don’t like the word “idiot” you can replace it with a softer term like “difficult person” or “troublemaker.”

LEARNING OUTCOMES:  Acknowledgement of common circumstances college students feel deserve confrontation • Discuss and acknowledge the most common reasons students are afraid to confront their peers • Identify at least six specific confrontation strategies to increase chances of positive progress with those we confront • Clarify that confrontation doesn’t always yield positive results, but that confrontation, done correctly, is a caring act with intrinsic value