"Motivating the Middle: Fighting Apathy in College Student Organizations"

(Wheatmark, 2012; Second Edition, 2016)                  

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It's the concept that will set college student leaders free.  Lead, motivate, influence and impact your members based on who they are, not who you wish they would be.  People come to your organization with a chosen level of ENGAGEMENT. Stop focusing on those who have checked out or who cause problems, and start focusing on those who avoid drama, care about relationships in the group, and prefer to play supporting roles. Motivating the Middle is the solution to your most pressing leadership challenges: apathy, morale, and burnout.  Used in hundreds of college and university leadership courses, Motivating the Middle offers a simple, empowering strategy for all student leaders: student government officers, team captains, fraternity & sorority chapter presidents, club leaders, residence life staff, special event organizers, and any college student looking to make a difference through leadership on today's campus.